Online Marketing for Retailers
No business sector has been transformed more by the web than retail. Consumers now have an unprecedented ease of access to competing products, reviews and prices, yet, in spite of this, the businesses that rule the search results are the businesses that succeed.
The team at C-4 Analytics develops a layered view of what drives your customers, from their psychology to their search patterns. This in-depth research is then used to build an online strategy around each of your products, including search engine marketing campaigns augmented by a steady stream of optimized, customer-facing content that helps you find the buyers that other retailers miss.
We can insert your business into relevant discussions occurring on blogs and social media outlets, as well as in the press. We'll monitor what your customers are saying and use advanced online reputation management strategies (ORM) to ensure that your business is presented in an honest and positive light.
With our help, you'll capture the qualified traffic that you want through on-site search engine optimization and pay-per-click campaigns, and then we'll use analytics-driven strategies to better ensure visitors to your site will turn into customers. After the sale, we can help you use e-mail marketing and social media to keep your customers engaged and to turn them into passionate advocates of your business.