Online Marketing for Legal Practices
The web can be a rich source of new business and referrals for your legal practice, but only if you can be found and effectively showcase your expertise. If you're looking for an alternative to television and radio advertising or simply want your practice to be the first name in people's minds, C-4 Analytics can help, whether your firm specializes in bankruptcy, divorce, estate, medical malpractice, personal injury, corporate or any other area of law.
The team at C-4 Analytics uses our proprietary search engine marketing research to identify exactly how your potential clients search for legal help online. They may be searching for a certain type of lawyer in their region, or they may just be looking for general advice on a matter. We identify the region, industry and practice-specific terms that your clients use, as well as those terms used for questions about legal advice.
With these keywords in mind, we optimize your website, enabling it to rise significantly in search-engine rankings. We then match that improved visibility with an improved site structure to enable easy navigation, and compliment your streamlined website with targeted pay-per-click campaigns. These strategies bring in new, qualified traffic, including niche traffic that your competitors will never find.
To prove your expertise and turn visitors into leads, our team will develop a constant stream of optimized content, including blogs and news articles that directly address your potential clients' concerns while simultaneously boosting your page rank. We also work closely with your law firm to identify other online venues to help improve search ranking and better engage your clients, including social media like Facebook and Twitter and the use of third-party lead providers.