Online Marketing for Universities
Each year, many colleges and universities fixate on their rankings in publications like U.S. News & World Report and The Princeton Review, when in reality it is their search rankings that need the most improvement. A web-savvy generation of students now searches online to get the story behind the brochures and mailings.
The team at C-4 Analytics develops customized search engine marketing and search engine optimization strategies based on in-depth research and proprietary algorithms to find the terms that prospective students use to locate particular college programs. We then apply these terms throughout your online marketing, optimizing your site, pay-per-click campaigns, press releases and more to ensure that you rank highly for the terms that generate interested students.
We also build engagement with a social media strategy that drives attendance at recruiting events, offers inside looks at your programs and supplements our search engine strategy. We can then closely measure the success of these campaigns in terms of new visits and converted prospects.
C-4 Analytics recognizes that your marketing strategy involves more than student recruiting, and our brand management and public relations capabilities can promote your world-class research department, expert faculty and unique learning experience. Through our online reputation management tools, we can help you take control of the discussion about your school and its programs, both on critical review sites and in social media outlets.