The last thing on your mind right now is the keyword density of the external anchor text linking to your website. That's okay— we understand that you have a business to run. After all, who has the time to think about latent semantic indexing, keyword-focused anchor text and Google's latest algorithm patent? Well, actually, we do.
Search engine optimization is a fundamental core of our business and we have been a leader in SEO since the dawn of the Internet. Even as the web experience evolves, search engine optimization remains the foundation upon which any successful online campaign is built. Without prominent visibility for the keywords that drive your business, you'll have to work harder and spend more money trying to get your customers' attention.
Our innovative search engine optimization strategies utilize tried and true methods, psychological principles and evidence-based analytics to strengthen brand equity, influence user behaviors, increase conversion and yield consistently impressive results in organic searches.
Our client services begin with a thorough examination of your search engine baseline, analyzing strengths and weaknesses in your unique business segment and targeting the customers you want to reach. We locate the phrases that convert, then deploy them across all aspects of your online marketing. Our holistic approach to analytics maximizes the reach and retention of every element in your campaign, finding and seizing upon opportunities that a piecemeal approach will miss.
Best of all, our efforts are tracked, recorded and analyzed, step-by-step, for measurable bottom-line results. In other words, you can track our progress in real time, twenty-four hours a day, seven days a week. Let us focus on your website's search engine optimization, so that you can focus on your business.
Businesses chase top-10 search listings, thinking this is all they need to succeed. Yet a top listing in a search engine can be bad for your business. In the new world of Web 3.0, you no longer are directly in control of the message. Unhappy customers, disgruntled employees and anonymous online critics could be ruining your reputation and creating opportunities for your competition with the negative feedback contained within your search results.
Search engine optimization is no longer enough. To succeed in the Web 3.0 world, SEO must be combined with Online Reputation Management (ORM). Today's customer is influenced by online review sites, blogs and user forums. If this word of web is negative, it can keep potential customers from visiting your site and considering your services and products.
We monitor what others are saying about your business on top social media websites and influential blogs and forums. Then we take action to make sure that your business is presented in the best possible light. We show you how to turn your customers into passionate advocates of your brand and offer specific solutions to combat deliberate attempts to harm your reputation.
Look up your company name on the web, see what other people are saying, and you will understand why Online Reputation Management matters. If people aren't saying anything, we can help with that too.
Most online businesses would fail if they tried to operate in a shopping mall. Imagine opening a store and having thousands of customers walk in the door, look at one item, and then walk out again. This is what most online marketing companies promise: A lot of traffic, with no promise of conversions. They may even cite statistics from the direct mail industry to convince you that a 1% response to your online marketing campaign is "the industry average."
The web is not the direct-mail business. Sending out thousands of feelers in the hope of attracting a few customers is a poor use of your marketing budget. You don't want everyone looking at your site; you want customers looking at your site.
We use analytics, the science of decision-making with real data, to create online marketing campaigns that drive business instead of traffic. We start with a comprehensive analysis of your business's needs, current online marketing, online reputation and competitor marketing. We then create a custom online marketing campaign that builds your website's rank and reputation in order to drive conversions and enable you to get the most from every marketing dollar.
We understand that not all search results are created equal. We help you capture the customers that matter.
Stability, security, experience: If your brand and Web site cannot sell these concepts, it will fail. Creating an energizing, multiplatform presence for your brand is the fun part, but all of that amounts to nothing if you cannot establish credibility in the eyes of consumers.
We are experts in deploying the cues that prove the legitimacy and quality of your brand, creating a solid foundation that gives your messaging the support it needs to flourish. Once we know that your brand meets all the criteria needed to compete, we craft a powerful, resonant message for your customers based on our in-depth research of their needs and interests.
Your engagement with your customers does not end at your site, or with the creation of a brand presence on social media networks. A complete online marketing strategy respects the importance of bloggers and news sources, as well as engaged users, in spreading the word about your triumphs and defending your brand if you're unfairly criticized.
We deliver proven, experienced public relations techniques that raise awareness of your business and position your staff as colorful, expert commentators. We keep your brand front and center in the news cycle and help you develop a multi-faceted presence that encourages news outlets to seek you out.
How exactly does your business measure the success of your search engine marketing (SEM) campaign? Does your marketing department really know, to the dollar, what's working and what's not? Have you calculated the return on investment (ROI) of your search engine optimization (SEO) and pay-per-click campaigns (PPC)? Do you know the value and ROI of each of your keywords?
These are vital questions for any successful business enterprise. To begin answering these and other essential management questions, you need valuable site data, visitor and customer information—and a lot of it. You also must have accurate and up to date site statistics, user information, business metrics, along with specific, detailed real-time site visitor data and conversion figures. But more importantly, it's necessary that you analyze the data metrics in a way that makes sense of it all.
Imagine for a second, the inherent power of knowing that for every one dollar ($1.00) spent on a specific Adwords Keyword, your company consistently returns a profit of one dollar and fifty cents ($1.50). It is this business intelligence that allows our clients to make fact-based marketing and business decisions supported by concrete research and applied data analysis. By applying innovative solutions and psychological principles to acquired business intelligence, we fine tune your SEM strategy based on a thorough understanding of the wants and needs of both your company and your clientele, resulting in a better user experience, increased conversion, higher ROI and lower cost per acquisition. It is business intelligence that confers a significant competitive advantage to our clients.
The next evolution of the web is here. Web 3.0 adds a new layer of personalization to the browsing experience. Search results are already beginning to reflect a user's location, personal interests and browsing history, and this trend will become stronger with time.
Web 3.0 will also offer tighter integration with consumer review sites, allowing users to see what their neighbors think about local businesses. Once Web 3.0 becomes a reality, traditional keyword-focused online marketing plans will become obsolete. Savvy business owners are doing the work now to make sure their websites are ready for the Web 3.0 boom.
We understand that the hyper local nature of Web 3.0 requires a fundamental shift in online marketing strategy, so we prepare our clients for the web to come by thoroughly analyzing their customer distribution and business reach. We then create campaigns targeted to specific regions and help you recruit influential voices in those regions to make sure that your website gets seen and your brand reputation is strong.
The arrival of Web 2.0 hurt websites and businesses that were not prepared for the change. Web 3.0 will do the same, and the time to get ready is now.
We didn't reinvent the wheel; just online marketing. C-4 Analytics bases its business model on a very simple concept: measured success. While typical Internet marketing and search engine optimization (SEO) companies promise results, we use enterprise-class analytics to prove our success. Accountability is the factor that distinguishes us from our competition.
We use a proprietary Web 3.0 platform driven by enterprise-level analytics and the fundamental canons of social psychology to improve conversion, lower marketing costs and drive sales. Our analytics and real-time trends help business owners, executives, sales managers, marketing professionals and advertising agencies make informed business decisions that are fact-based and research-driven.
Accountable analytics separates us from the rest. By using Business Intelligence, your business can exponentially increase conversion. How exactly does your business measure success? Does your marketing department really know, to the dollar, what's working and what's not? Have you calculated the return on investment (ROI) of your search engine optimization (SEO), search engine marketing (SEM) and pay-per-click campaigns (PPC)? Do you know the value and ROI of each of your keywords?
These are vital questions for any successful business enterprise. To begin answering these and other essential management questions, you need valuable site data, visitor and customer information—and a lot of it. You need accurate and up to date site statistics, user information, business metrics, along with specific, detailed real-time site visitor figures, records, data and demographics. But more importantly, you need to analyze the data metrics in a way that makes sense of it all.
C-4 Analytics can help your business gain valuable insight from what can otherwise seem like “data overload.” We do this by consulting with your enterprise to decide upon the appropriate analytic systems for your company. Once implemented, C-4 Analytics will closely monitor the site, gather and review all the available metrics, break down the data and conduct thorough and detailed analyses using proprietary algorithms to uncover invaluable business trade secrets.
We call this collection of trade secrets, gathered from our attentive surveillance and analysis of your metrics data, "Business Intelligence." Business Intelligence confers onto our clients a distinctive competitive advantage over their competitors.
Can you measure Social Media ROI? We can.
When you spend marketing dollars, you expect results. Yet if you ask most advertising agencies or social media marketing companies about the ROI of Social Media, they'll tell you that “the ROI is intrinsic”…or that “it doesn't matter”…or that “it can't be measured”.
You know better. So do we. The truth is that most marketing companies don't know how to measure the ROI of social media campaigns. That's why they don't want to talk about it.
By using sophisticated social media analytics, proven brand and business valuation techniques, and an advanced reference rate formula, C-4 Analytics can calculate the dollar value of every Facebook friend, Twitter follower, forum poster or blog subscriber you have. We can show you the impact that social media really has on your bottom line, instead of citing obscure case studies and making vague claims about “exposure,” “followers” and “relevance.”
With an analytical approach to social media, you won't waste time “guessing” what works. While your competitors are crossing their fingers, spending time and money chasing customers and hoping for results, you will be targeting customers and measuring results. And, by listening and engaging in the social media conversation, we can help you generate positive “word of web” that turns influencers into advocates and friends into buyers.
A hunger for information about energy needs and energy services creates particular challenges for utilities, energy suppliers and ESCOs. With so many consumers, researchers and B2B customers looking for information, reaching the right audience within a defined budget requires a sophisticated online marketing strategy.
C-4 Analytics utilizes cutting-edge search engine optimization (SEO) and search engine marketing (SEM) tactics that are based on enterprise-class analytics that attract targeted, high-conversion traffic. We cut through the online clutter by targeting the search terms that your knowledgeable prospects, customers and stakeholders are using, locating traffic that your competitors miss.
We then grow your online exposure with top-quality content that speaks to your visitors. Our brand management and public relations capabilities deliver optimized and relevant content in the form of social media, blogs, press releases, microsites and news articles that create goodwill, promote thought leadership and drive qualified leads to your site.
C-4 Analytics recognizes that budgets are limited and ROI matters, so we meticulously track site, customer and visitor data to determine the precise return for every dollar spent on online campaigns and pay per click.
We also bring a personal knowledge of the various sectors in the energy industry and the regulatory and marketing challenges that affect each one, allowing us to engage customers on a higher level than other online marketing companies.
If you're ready to see meaningful, measurable results from your company's online and social media properties, learn more about the search marketing services available from C-4 Analytics.
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